Senior Growth Marketing Specialist
Fig
Marketing & Communications, Sales & Business Development
Toronto, ON, Canada
Posted on Jan 20, 2025
About Fig
Fig is a new Fintech start-up revolutionizing the lending industry in Canada. Named Consumer Lender of the Year in 2024, after being in the market for just over a year, Fig is dedicated to simplifying the borrowing process to make it more efficient and accessible for Canadians.
Supported by the reputable Fairstone Bank, Fig is in a unique position to blend the benefits of extensive lending experience with the agility of a start-up. This combination allows the company to effectively meet the credit needs of Canadians from various financial backgrounds.
The Role
We’re looking for a strategic and data-driven Senior Growth Marketing Specialist to join our dynamic Growth team. You’ll have a unique opportunity to make a meaningful impact on a small team and help build a new company from the ground up.
This role focuses on driving customer acquisition, retention, and revenue growth through innovative strategies and cross-channel marketing campaigns. You will analyze data, identify growth opportunities, and execute experiments to optimize performance across various marketing channels.
What you’ll do as the Growth Marketing Specialist:
- Growth Strategy Development: Collaborate with the marketing team to develop and implement growth-focused strategies that align with company goals.
- Campaign Management: Plan, execute, and optimize multi-channel campaigns (e.g., email, social media, SEO, SEM, content marketing, and paid media).
- Data Analysis & Reporting: Monitor and analyze key performance indicators (KPIs) and provide regular reports to stakeholders on campaign performance and ROI.
- Customer Journey Optimization: Map and optimize customer journeys, through A/B testing and experimentation, to improve user experience and drive engagement.
- Collaboration & Communication: Work closely with internal and external stakeholders to ensure alignment and maximize marketing effectiveness.
- Tool Utilization: Use marketing tools such as Google Analytics, Salesforce Marketing Cloud, and other platforms to track and optimize campaigns.
What you’ll bring to the Growth team:
- 3-5 years of experience in growth marketing, performance marketing, or a related role
- Hands-on experience executing campaigns through marketing automation tools (Salesforce Marketing Cloud, Hubspot, Braze, etc).
- Familiarity with digital ad platforms (Google Ads, Facebook Ads, LinkedIn Ads).
- You are eager to learn, are curious and hungry for knowledge. You want to build and/or enhance your skill set, whether that be from a team member, or on your own. You enjoy researching and asking questions.
- You have a growth mindset with a passion for testing and learning.
- You embrace change, value change and are excited by it. You believe that change equals growth for yourself and for Fig.
- You excel at problem solving, have great troubleshooting abilities and are resourceful.
- You like teamwork and thrive in a collaborative work environment. You are a supportive teammate who is reliable, inclusive, positive and believe that working together is often necessary to achieve our goals.
- You are a great communicator and are able to communicate clearly and concisely to both internal and external stakeholders.
Why Fig?
- Unique opportunity to join a company in its early stages and have an impact on how to shape customer acquisition and revenue growth.
- Competitive compensation.
- Retirement savings program with employer matching.
- Comprehensive medical, dental, and vision group insurance, as well as health and wellness spending accounts.
- Generous time off to help you recharge.
- Parental top-up to support your growing family.
- Continuing education stipend to support your professional development.
Our commitment to diversity, equity and inclusion
We are an equal opportunity employer and are committed to diversity at our company. We do not discriminate on the basis of race, religion, culture, sexual orientation, gender identity and physical ability.
Diversity of backgrounds, perspectives, and experience is fundamental to our business. We believe in fostering an environment where team members of all backgrounds can feel comfortable bringing their whole selves to work every day. We aim to ensure all of our employees work in an environment that makes them feel valued, heard, and supported while they strive towards career pursuits and their personal and professional growth.
We are committed to providing accommodations for all candidates that require them and in all aspects of the recruitment, selection, and/or assessment process. If you are selected to participate in any part of the selection and/or assessment process, please inform us of any accommodation(s) that you may require.